By 2025, 23% of US live sports viewers are expected to engage in sports betting, according to our forecast.Some of that is performance-related, while some is tied to its total addressable market. The opportunity:DraftKings has bounced back from 2022 lows its stock has risen approximately 156.29% year to date. Penn anticipates that ESPN Bet could control as much as 20% of the market by 2027.
Another competitor is ESPN Bet, which is expected to debut in November following Penn Entertainment's $2 billion deal to rebrand its Barstool Sportsbook app.
